Harley-Davidson (HOG)CEO bought ~$287K

~$287K

Approx. value · 15K sh @ $19.10

15K

Holds after · shares reported

Traded

Mar 9, 2026

Filed

Mar 10, 2026

The story around this disclosure

Every dated public record OQRO holds about the company from 60 days before to 120 days after, oldest first. It shows what was going on; none of it is a stated reason for the trade.

1. Jan 23, 2026CongressDisclosed purchase of HOG — reported range $15,001 - $50,000
2. Feb 9, 2026Company filing · Form 8-K · Results, Executive changeChanged a top executive or board member, and reported its results“On February 9, 2026, James Duncan Farley, Jr., member of the Board of Directors of the Company, notified Allan Golston, Chair of the Nominating and Corporate Governance Committee of the Board of Directors, that he does not wish to stand for re-election as a member of the Board of Directors when his term as director ends at the conclusion of the Company’s upcoming annual meeting of shareholders.”
3. Feb 9, 2026FDA · NHTSA campaign 26V075000Vehicle recall of 9,401 units: steering, linkages
4. Feb 25, 2026InsiderDirector sold ~$121K of HOG shares in the open market
5. Feb 27, 2026InsiderDirector purchased ~$50K of HOG shares in the open market
6. Mar 9, 2026 · this disclosureInsider · Their first buy on recordCEO purchased ~$287K of HOG shares in the open market

What came next

1. Mar 9, 2026Insider · Their first buy on recordDirector purchased ~$76K of HOG shares in the open market
2. Mar 12, 2026InsiderOfficer sold ~$77K of HOG shares in the open market
3. Mar 12, 2026CongressDisclosed purchase of HOG — reported range $15,001 - $50,000
4. Apr 7, 2026CongressDisclosed sale of HOG — reported range $50,001 - $100,000
5. Apr 13, 2026FDA · NHTSA campaign 26V234000Vehicle recall of 16,994 units: service brakes, hydraulic, foundation components, hoses, lines/piping, and fittings
6. Apr 28, 2026FDA · NHTSA campaign 26V270000Vehicle recall of 88,039 units: engine and engine cooling, exhaust system, emission control
7. May 5, 2026Company filing · Form 8-K · ResultsReported its results
8. May 11, 2026InsiderOfficer sold ~$41K of HOG shares in the open market
9. May 19, 2026InsiderCFO sold ~$38K of HOG shares in the open market
10. May 21, 2026Company filing · Form 8-K · Executive change, Shareholder voteChanged a top executive or board member, and held a shareholder vote“On May 21, 2026, Harley-Davidson, Inc. (the “Company”) held the Company’s 2026 Annual Meeting of Shareholders (the “Annual Meeting”).”
11. Jun 1, 2026InsiderCFO sold ~$37K of HOG shares in the open market
12. Jun 26, 2026Company filing · Form 8-K · Executive changeChanged a top executive or board member“Effective June 29, 2026, Paul Krause will cease serving as Chief Legal, Compliance and Corporate Affairs Officer and Corporate Secretary of Harley-Davidson. To support an orderly transition of duties, Mr. Krause will assume an advisory role until September 1, 2026, at which point he will exit the Company and be entitled to benefits under the Company’s Severance Plan.”
13. Jul 1, 2026InsiderCFO sold ~$38K of HOG shares in the open market

How to read SEC Form 4

Form 4 is the filing that officers, directors and owners of more than 10% of a US-listed company must send to the SEC within two business days after they buy, sell or otherwise change their holding of the company's stock.

Full guide: What is an SEC Form 4?

What else is on file for Harley-Davidson

For Harley-Davidson, OQRO holds 6 insider filings (SEC Form 4 or Form 144) and 2 fund holdings reports (13F) dated in the last 90 days.

These are records OQRO holds, counted by their date, not a measure of how much trading took place. Routine paperwork such as option exercises and tax withholding is left out. Everything for the company is on its HOG page.

Other recent filings by Artie Starrs, President & CEO

• SEC Form 4 at Harley-Davidson (HOG)Aug 12, 2026
• SEC Form 4 at Callaway Golf Company (CALY)Aug 12, 2025
• SEC Form 4 at Callaway Golf Company (CALY)Aug 12, 2025

The full history of Artie Starrs, President & CEO is on the profile page.

How this filing works

• SEC Form 4
• Open-market purchase
• Rule 10b5-1 trading plans

Other disclosures at Harley-Davidson

• SEC Form 4Oct 6, 2026
• SEC Form 4Sep 3, 2026
• SEC Form 13F-HRAug 14, 2026
• SEC Form 4Aug 14, 2026
• SEC Form 4Aug 12, 2026
• SEC Form 13F-HRAug 11, 2026

Everything OQRO holds on this company is on its HOG page.