Salesforce (CRM): President and COO sold ~$2.36M

~$2.36M

Approx. value · 8,427 sh @ $280.00

Traded

Oct 2, 2024

Filed

Oct 3, 2024

The story around this disclosure

Every dated public record OQRO holds about the company from 60 days before to 120 days after, oldest first. It shows what was going on; none of it is a stated reason for the trade.

1. Jan 12, 2023CongressDisclosed purchase of CRM — reported range $1,001 - $15,000
2. Apr 24, 2023CongressDisclosed purchase of CRM — reported range $1,001 - $15,000
3. Oct 18, 2023CongressDisclosed sale of CRM — reported range $1,001 - $15,000
4. Jul 2, 2024Congress · 1 personMembers of Congress: 3 purchases
5. Jul 9, 2024CongressDisclosed sale of CRM — reported range $15,001 - $50,000
6. Jul 22, 2024CongressDisclosed sale of CRM — reported range $1,001 - $15,000
7. Oct 1, 2024Insider · 1 personInsiders: 5 sales (~$1.1M)
8. Oct 2, 2024 · this disclosureInsiderOfficer sold ~$2.36M of CRM shares in the open market

What came next

1. Oct 2, 2024InsiderOfficer sold ~$500K of CRM shares in the open market
2. Oct 8, 2024Insider · 1 personInsiders: 8 sales (~$1.2M)
3. Oct 15, 2024Insider · 1 personInsiders: 5 sales (~$1.2M)
4. Oct 22, 2024Insider · 2 peopleInsiders: 5 sales (~$3.0M)
5. Oct 23, 2024Insider · 6 peopleInsiders: 7 sales (~$1.4M)
6. Oct 24, 2024InsiderOfficer sold ~$278K of CRM shares in the open market
7. Oct 28, 2024CongressDisclosed purchase of CRM — reported range $15,001 - $50,000
8. Oct 29, 2024Insider · 2 peopleInsiders: 6 sales (~$19.4M)
9. Nov 1, 2024InsiderOfficer sold ~$145K of CRM shares in the open market
10. Nov 5, 2024Insider · 1 personInsiders: 4 sales (~$1.2M)
11. Nov 12, 2024CongressDisclosed purchase of CRM — reported range $1,001 - $15,000
12. Nov 13, 2024CongressDisclosed purchase of CRM — reported range $1,001 - $15,000
13. Nov 14, 2024CongressDisclosed purchase of CRM — reported range $1,001 - $15,000
14. Nov 22, 2024InsiderOfficer sold ~$5.02M of CRM shares in the open market
15. Nov 25, 2024Insider · 2 peopleInsiders: 2 sales (~$566K)
16. Nov 26, 2024InsiderOfficer sold ~$187K of CRM shares in the open market
17. Dec 18, 2024Insider · 2 peopleInsiders: 20 sales (~$360.0M)

How to read SEC Form 4

Form 4 is the filing that officers, directors and owners of more than 10% of a US-listed company must send to the SEC within two business days after they buy, sell or otherwise change their holding of the company's stock.

Full guide: What is an SEC Form 4?

What else is on file for Salesforce

For Salesforce, OQRO holds 5 insider filings (SEC Form 4 or Form 144), 1 Congress trade report, 1 fund holdings report (13F) and 2 federal contract awards dated in the last 90 days.

These are records OQRO holds, counted by their date, not a measure of how much trading took place. Routine paperwork such as option exercises and tax withholding is left out. Everything for the company is on its CRM page.

Other recent filings by Brian Millham, President and COO

• SEC Form 4 at Salesforce (CRM)Apr 24, 2025
• SEC Form 4 at Salesforce (CRM)Mar 25, 2025
• SEC Form 4 at Salesforce (CRM)Mar 25, 2025
• SEC Form 4 at Salesforce (CRM)Mar 25, 2025
• SEC Form 4 at Salesforce (CRM)Jan 23, 2025

The full history of Brian Millham, President and COO is on the profile page.

How this filing works

• SEC Form 4
• Open-market purchase
• Rule 10b5-1 trading plans

Other disclosures at Salesforce

• SEC Form 13F-HRNov 13, 2026
• House Clerk periodic transaction reportOct 7, 2026
• USAspending.gov award recordSep 23, 2026
• SEC Form 4Sep 21, 2026
• SEC Form 144Sep 4, 2026
• SEC Form 4Sep 4, 2026

Everything OQRO holds on this company is on its CRM page.