Sprouts Farmers Market (SFM)Director sold ~$1.48M

~$1.48M

Approx. value · 10K sh @ $147.57

18K

Holds after · shares reported

Traded

Aug 12, 2025

Filed

Aug 14, 2025

The story around this disclosure

Every dated public record OQRO holds about the company from 60 days before to 120 days after, oldest first. It shows what was going on; none of it is a stated reason for the trade.

1. Jun 11, 2025CongressDisclosed purchase of SFM — reported range $1,001 - $15,000
2. Jun 12, 2025InsiderCEO sold ~$458K of SFM shares in the open market
3. Jun 13, 2025InsiderCEO sold ~$460K of SFM shares in the open market
4. Jun 16, 2025InsiderCEO sold ~$650K of SFM shares in the open market
5. Jun 17, 2025InsiderCEO sold ~$655K of SFM shares in the open market
6. Jul 1, 2025InsiderOfficer sold ~$329K of SFM shares in the open market
7. Jul 7, 2025InsiderCEO sold ~$659K of SFM shares in the open market
8. Jul 8, 2025InsiderCEO sold ~$650K of SFM shares in the open market
9. Jul 10, 2025CongressDisclosed sale of SFM — reported range $1,001 - $15,000
10. Aug 4, 2025InsiderCEO sold ~$634K of SFM shares in the open market
11. Aug 5, 2025Insider · 2 peopleInsiders: 2 sales (~$1.1M)
12. Aug 12, 2025 · this disclosureInsiderDirector sold ~$1.48M of SFM shares in the open market

What came next

1. Aug 28, 2025InsiderOfficer sold ~$92K of SFM shares in the open market
2. Sep 2, 2025InsiderCEO sold ~$561K of SFM shares in the open market
3. Sep 3, 2025Company filing · Form 8-K · Material agreementSigned an important agreement
4. Sep 3, 2025InsiderCEO sold ~$555K of SFM shares in the open market
5. Sep 5, 2025Insider · 2 peopleInsiders: 2 sales (~$97K)
6. Sep 11, 2025Insider · Their largest sale since 2024Officer sold ~$1M of SFM shares in the open market
7. Sep 12, 2025InsiderOfficer sold ~$588K of SFM shares in the open market
8. Sep 25, 2025CongressDisclosed purchase of SFM — reported range $1,001 - $15,000
9. Oct 6, 2025InsiderCEO sold ~$417K of SFM shares in the open market
10. Oct 7, 2025InsiderCEO sold ~$410K of SFM shares in the open market
11. Oct 14, 2025InsiderOfficer sold ~$94K of SFM shares in the open market
12. Oct 29, 2025Company filing · Form 8-K · Results, Reg FDReported its results, and shared information with investors
13. Oct 30, 2025Congress · 1 personMembers of Congress: 1 purchase, 1 sale
14. Oct 31, 2025CongressDisclosed sale of SFM — reported range $1,001 - $15,000
15. Dec 3, 2025Insider · 1 personInsiders: 2 sales (~$1.5M)

How to read SEC Form 4

Form 4 is the filing that officers, directors and owners of more than 10% of a US-listed company must send to the SEC within two business days after they buy, sell or otherwise change their holding of the company's stock.

Full guide: What is an SEC Form 4?

What else is on file for Sprouts Farmers Market

For Sprouts Farmers Market, OQRO holds 9 insider filings (SEC Form 4 or Form 144), 1 Congress trade report and 13 fund holdings reports (13F) dated in the last 90 days.

These are records OQRO holds, counted by their date, not a measure of how much trading took place. Routine paperwork such as option exercises and tax withholding is left out. Everything for the company is on its SFM page.

Other recent filings by Joe Fortunato, Director

• SEC Form 4 at Sprouts Farmers Market (SFM)May 8, 2025
• SEC Form 4 at Sprouts Farmers Market (SFM)Mar 7, 2025
• SEC Form 4 at Sprouts Farmers Market (SFM)Nov 5, 2024

The full history of Joe Fortunato, Director is on the profile page.

How this filing works

• SEC Form 4
• Open-market purchase
• Rule 10b5-1 trading plans

Other disclosures at Sprouts Farmers Market

• SEC Form 4Oct 6, 2026
• SEC Form 4Oct 6, 2026
• SEC Form 144Oct 2, 2026
• SEC Form 4Sep 10, 2026
• SEC Form 4Sep 4, 2026
• SEC Form 4Sep 4, 2026

Everything OQRO holds on this company is on its SFM page.