Lululemon Athletica (LULU)Director bought ~$1M

~$1M

Approx. value · 6,090 sh @ $164.20

6,090

Holds after · shares reported

Traded

Mar 20, 2026

Filed

Mar 23, 2026

The story around this disclosure

Every dated public record OQRO holds about the company from 60 days before to 120 days after, oldest first. It shows what was going on; none of it is a stated reason for the trade.

1. Mar 13, 2026Company filing · Form 8-K · Executive change, Reg FDChanged a top executive or board member, and shared information with investors“On March 13, 2026, the board of directors (the "Board") of lululemon athletica inc. (the "Company") appointed Chip Bergh as a member of the Board, effective March 17, 2026.”
2. Mar 13, 2026CongressDisclosed sale of LULU — reported range $1,001 - $15,000
3. Mar 16, 20265% stakeDennis J. Wilson filed an activist stake (13D) of 8.4%
4. Mar 17, 2026Company filing · Form 8-K · ResultsReported its results
5. Mar 19, 20265% stakeDennis J. Wilson filed an activist stake (13D) of 8.4%
6. Mar 20, 2026 · this disclosureInsider · First insider buy since Sep 2024Director purchased ~$1000K of LULU shares in the open market

What came next

1. Mar 27, 20265% stakeThe Vanguard Group reported a passive stake (13G)
2. Mar 30, 20265% stakeDennis J. Wilson filed an activist stake (13D) of 8.6%
3. Apr 1, 2026Insider · Their first buy on recordCEO purchased ~$495K of LULU shares in the open market
4. Apr 8, 2026InsiderOfficer sold ~$100K of LULU shares in the open market
5. Apr 14, 20265% stakeDennis J. Wilson filed an activist stake (13D) of 8.6%
6. Apr 21, 2026Company filing · Form 8-K · Executive change, Reg FDChanged a top executive or board member, and shared information with investors“On April 21, 2026, lululemon athletica inc. entered into an employment agreement with Heidi O’Neill whereby it agreed to appoint Ms. O’Neill as Chief Executive Officer and as a member of our board of directors, in each case effective September 8, 2026.”
7. Apr 26, 2026Company filing · Form 8-K · Executive change, Reg FDChanged a top executive or board member, and shared information with investors“On April 26, 2026, the board of directors (the “Board”) of lululemon athletica inc. (the “Company”) appointed Esi Eggleston Bracey as a member of the Board, effective April 28, 2026.”
8. Apr 28, 20265% stakeVanguard Capital Management reported a passive stake (13G) of 7.2%
9. May 1, 20265% stakeDennis J. Wilson filed an activist stake (13D) of 8.6%
10. May 8, 20265% stakeDennis J. Wilson filed an activist stake (13D) of 8.6%
11. May 20, 20265% stakeDennis J. Wilson filed an activist stake (13D) of 8.7%
12. May 26, 2026Company filing · Form 8-K · Material agreement, Reg FDSigned an important agreement, and shared information with investors
13. May 28, 20265% stakeDennis J. Wilson filed an activist stake (13D) of 8.7%
14. Jun 4, 2026Company filing · Form 8-K · ResultsReported its results
15. Jun 15, 2026Insider · 9 days before an 8-KDirector purchased ~$500K of LULU shares in the open market
16. Jun 24, 2026Company filing · Form 8-K · Executive change, Shareholder voteChanged a top executive or board member, and held a shareholder vote“On June 24, 2026, the board of directors (the “Board”) of lululemon athletica inc. (the “Company”) appointed Laura Gentile and Marc Maurer as members of the Board, effective immediately following the conclusion of the 2026 annual meeting of stockholders held on June 25, 2026 (the “Annual Meeting”), and increased the size of the Board from 9 to 11 members in connection with such appointments.”

How to read SEC Form 4

Form 4 is the filing that officers, directors and owners of more than 10% of a US-listed company must send to the SEC within two business days after they buy, sell or otherwise change their holding of the company's stock.

Full guide: What is an SEC Form 4?

What else is on file for Lululemon Athletica

For Lululemon Athletica, OQRO holds 10 fund holdings reports (13F) dated in the last 90 days.

These are records OQRO holds, counted by their date, not a measure of how much trading took place. Routine paperwork such as option exercises and tax withholding is left out. Everything for the company is on its LULU page.

Other recent filings by Charles V Bergh, Director

• SEC Form 4 at Lululemon Athletica (LULU)Jun 16, 2026

The full history of Charles V Bergh, Director is on the profile page.

How this filing works

• SEC Form 4
• Open-market purchase
• Rule 10b5-1 trading plans

Other disclosures at Lululemon Athletica

• SEC Form 13F-HRAug 14, 2026
• SEC Form 13F-HRAug 14, 2026
• SEC Form 13F-HRAug 14, 2026
• SEC Form 13F-HRAug 14, 2026
• SEC Form 13F-HRAug 13, 2026
• SEC Form 13F-HRAug 13, 2026

Everything OQRO holds on this company is on its LULU page.