Wayfair (W)Director sold ~$2.58M

~$2.58M

Approx. value · 32K sh @ $80.39

471K

Holds after · shares reported

Traded

Aug 20, 2025

Filed

Sep 4, 2025

The story around this disclosure

Every dated public record OQRO holds about the company from 60 days before to 120 days after, oldest first. It shows what was going on; none of it is a stated reason for the trade.

1. Jun 20, 2025Insider · 2 peopleInsiders: 4 sales (~$3.0M)
2. Jun 30, 2025Insider · 2 peopleInsiders: 2 sales (~$2.3M)
3. Jul 1, 2025Insider · 2 peopleInsiders: 4 sales (~$19.0M)
4. Jul 2, 2025Insider · 2 peopleInsiders: 8 sales (~$817K)
5. Jul 15, 2025InsiderOfficer sold ~$782K of W shares in the open market
6. Jul 21, 2025Insider · 2 peopleInsiders: 6 sales (~$6.7M)
7. Aug 4, 2025InsiderOfficer sold ~$512K of W shares in the open market
8. Aug 6, 2025Insider · 2 peopleInsiders: 2 sales (~$1.2M)
9. Aug 7, 2025Insider · 2 peopleInsiders: 2 sales (~$2.7M)
10. Aug 13, 2025Insider · 2 peopleInsiders: 6 sales (~$31.3M)
11. Aug 20, 2025 · this disclosureInsiderDirector sold ~$2.58M of W shares in the open market

What came next

1. Aug 20, 2025Insider · 2 peopleInsiders: 7 sales (~$11.0M)
2. Aug 28, 2025InsiderDirector purchased ~$12K of W shares in the open market
3. Sep 15, 2025Company filing · Form 8-K · Executive change, Reg FDChanged a top executive or board member, and shared information with investors“On September 15, 2025 (the “Approval Date”), the Special Committee recommended, and the Board, with Mr. Shah recusing himself from the deliberation and vote, approved a grant of performance stock units (“PSUs”) to Mr. Shah (the “CEO Award”) under the Company’s 2023 Incentive Award Plan (the “2023 Plan”), with the CEO Award to be effective on September 19, 2025 (the “Grant Date”), contingent upon stockholder approval…”
4. Sep 22, 2025Insider · 2 peopleInsiders: 6 sales (~$14.8M)
5. Oct 28, 2025Company filing · Form 8-K · ResultsReported its results
6. Nov 6, 2025Company filing · Form 8-K · Material agreement, New debtChanged a top executive or board member, and signed an important agreement (and 1 more item)“On November 6, 2025, the Board of Directors (the “Board”) of Wayfair elected Hal Lawton to the Board, effective immediately, to fill the existing vacancy on the Board.”

How to read SEC Form 4

Form 4 is the filing that officers, directors and owners of more than 10% of a US-listed company must send to the SEC within two business days after they buy, sell or otherwise change their holding of the company's stock.

Full guide: What is an SEC Form 4?

What else is on file for Wayfair

For Wayfair, OQRO holds 3 insider filings (SEC Form 4 or Form 144) and 6 fund holdings reports (13F) dated in the last 90 days.

These are records OQRO holds, counted by their date, not a measure of how much trading took place. Routine paperwork such as option exercises and tax withholding is left out. Everything for the company is on its W page.

Other recent filings by Steven Conine, Co-Founder

• SEC Form 4 at Wayfair (W)Sep 24, 2025
• SEC Form 4 at Wayfair (W)Sep 24, 2025
• SEC Form 4 at Wayfair (W)Sep 24, 2025
• SEC Form 4 at Wayfair (W)Sep 4, 2025
• SEC Form 4 at Wayfair (W)Sep 4, 2025

The full history of Steven Conine, Co-Founder is on the profile page.

How this filing works

• SEC Form 4
• Open-market purchase
• Rule 10b5-1 trading plans

Other disclosures at Wayfair

• SEC Form 4Oct 6, 2026
• SEC Form 4Oct 6, 2026
• SEC Form 144Oct 2, 2026
• SEC Form 13F-HRAug 14, 2026
• SEC Form 13F-HRAug 14, 2026
• SEC Form 13F-HRAug 14, 2026

Everything OQRO holds on this company is on its W page.