Mediaalpha (MAX): Chief Revenue Officer sold ~$56K

~$56K

Approx. value · 4,916 sh @ $11.31

192K

Holds after · shares reported

Traded

Aug 8, 2025

Filed

Aug 12, 2025

The story around this disclosure

Every dated public record OQRO holds about the company from 60 days before to 120 days after, oldest first. It shows what was going on; none of it is a stated reason for the trade.

1. Aug 8, 2025 · this disclosureInsiderOfficer sold ~$56K of MAX shares in the open market

What came next

1. Aug 11, 2025InsiderOfficer sold ~$48K of MAX shares in the open market
2. Aug 12, 2025Insider · 2 peopleInsiders: 1 purchase (~$298K), 1 sale (~$195K)
3. Aug 15, 2025InsiderOfficer sold ~$61K of MAX shares in the open market
4. Sep 3, 2025Company filing · Form 8-K · Material agreement, Executive changeChanged a top executive or board member, and signed an important agreement (and 1 more item)“of Certain Officers In connection with the Share Repurchase, Anthony Broglio, Insignia’s designee to the Board, resigned from the Board, effective upon the closing of the transaction, as required by Section 3.1(b) of the Stockholders Agreement (as defined below).”
5. Oct 28, 2025Company filing · Form 8-K · Results, Other newsReported its results, and reported other company news
6. Nov 10, 2025Company filing · Form 8-K · Executive change, Reg FDChanged a top executive or board member, and shared information with investors“On November 10, 2025, the Board of Directors (the “Board”) of MediaAlpha, Inc. (the “Company”) appointed Ramon Jones as a member of the Board, filling the existing vacancy in Class I of the Board.”
7. Dec 4, 2025Company filing · Form 8-K · Executive changeChanged a top executive or board member“On December 4, 2025, Christopher Delehanty tendered his resignation as a member of the Board of Directors (the “Board”) of MediaAlpha, Inc. (the “Company”). Mr. Delehanty joined the Board in July 2020, and previously served as a director of the Company’s QL Holdings, LLC subsidiary, from 2017 to 2020.”

How to read SEC Form 4

Form 4 is the filing that officers, directors and owners of more than 10% of a US-listed company must send to the SEC within two business days after they buy, sell or otherwise change their holding of the company's stock.

Full guide: What is an SEC Form 4?

What else is on file for Mediaalpha

For Mediaalpha, OQRO holds 50 insider filings (SEC Form 4 or Form 144) and 3 fund holdings reports (13F) dated in the last 90 days.

These are records OQRO holds, counted by their date, not a measure of how much trading took place. Routine paperwork such as option exercises and tax withholding is left out. Everything for the company is on its MAX page.

Other recent filings by Keith Cramer, Chief Revenue Officer

• SEC Form 4 at Mediaalpha (MAX)Oct 22, 2026
• SEC Form 4 at Mediaalpha (MAX)Aug 12, 2025
• SEC Form 4 at Mediaalpha (MAX)Aug 12, 2025

The full history of Keith Cramer, Chief Revenue Officer is on the profile page.

How this filing works

• SEC Form 4
• Open-market purchase
• Rule 10b5-1 trading plans

Other disclosures at Mediaalpha

• SEC Form 4Nov 6, 2026
• SEC Form 4Nov 5, 2026
• SEC Form 4Nov 5, 2026
• SEC Form 4Nov 5, 2026
• SEC Form 4Nov 5, 2026
• SEC Form 4Nov 5, 2026

Everything OQRO holds on this company is on its MAX page.