ServiceNow (NOW)Officer sold ~$102K

~$102K

Approx. value · 100 sh @ $1,023.97

3,457

Holds after · shares reported

Traded

Nov 15, 2024

Filed

Nov 19, 2024

The story around this disclosure

Every dated public record OQRO holds about the company from 60 days before to 120 days after, oldest first. It shows what was going on; none of it is a stated reason for the trade.

1. Sep 23, 2024CongressDisclosed purchase of NOW — reported range $1,001 - $15,000
2. Oct 4, 2024CongressDisclosed purchase of NOW — reported range $1,001 - $15,000
3. Oct 8, 2024CongressDisclosed purchase of NOW — reported range $1,001 - $15,000
4. Oct 16, 2024InsiderOfficer sold ~$327K of NOW shares in the open market
5. Nov 4, 2024InsiderCFO sold ~$3.51M of NOW shares in the open market
6. Nov 7, 2024CongressDisclosed purchase of NOW — reported range $1,001 - $15,000
7. Nov 7, 2024InsiderDirector sold ~$2.93M of NOW shares in the open market
8. Nov 8, 2024Insider · 2 peopleInsiders: 2 sales (~$271K)
9. Nov 12, 2024Insider · 1 personInsiders: 14 sales (~$5.0M)
10. Nov 13, 2024Insider · 2 peopleInsiders: 2 sales (~$199K)
11. Nov 14, 2024InsiderOfficer sold ~$55K of NOW shares in the open market
12. Nov 15, 2024 · this disclosureInsiderOfficer sold ~$102K of NOW shares in the open market

What came next

1. Nov 15, 2024InsiderOfficer sold ~$1.91M of NOW shares in the open market
2. Nov 18, 2024Insider · 3 peopleInsiders: 3 sales (~$392K)
3. Nov 19, 2024Insider · 2 peopleInsiders: 3 sales (~$24.6M)
4. Nov 25, 2024Insider · 2 peopleInsiders: 2 sales (~$2.7M)
5. Nov 29, 2024InsiderDirector sold ~$314K of NOW shares in the open market
6. Dec 24, 2024CongressDisclosed purchase of NOW — reported range $1,001 - $15,000
7. Jan 13, 2025CongressDisclosed sale of NOW — reported range $1,001 - $15,000
8. Jan 16, 2025InsiderOfficer sold ~$482K of NOW shares in the open market
9. Feb 3, 2025InsiderOfficer sold ~$2.54M of NOW shares in the open market
10. Feb 3, 2025Congress · 1 personMembers of Congress: 2 purchases
11. Feb 4, 2025InsiderDirector sold ~$418K of NOW shares in the open market
12. Feb 7, 2025InsiderDirector sold ~$2.35M of NOW shares in the open market
13. Feb 10, 2025Insider · 4 peopleInsiders: 9 sales (~$2.4M)
14. Feb 11, 2025Insider · 2 peopleInsiders: 11 sales (~$880K)
15. Feb 13, 2025Insider · 6 peopleInsiders: 15 sales (~$10.0M)

How to read SEC Form 4

Form 4 is the filing that officers, directors and owners of more than 10% of a US-listed company must send to the SEC within two business days after they buy, sell or otherwise change their holding of the company's stock.

Full guide: What is an SEC Form 4?

What else is on file for ServiceNow

For ServiceNow, OQRO holds 4 insider filings (SEC Form 4 or Form 144), 4 Congress trade reports and 84 fund holdings reports (13F) dated in the last 90 days.

These are records OQRO holds, counted by their date, not a measure of how much trading took place. Routine paperwork such as option exercises and tax withholding is left out. Everything for the company is on its NOW page.

Other recent filings by Kevin Thomas Mcbride, Principal Accounting Officer

• SEC Form 4 at ServiceNow (NOW)Feb 14, 2026
• SEC Form 4 at ServiceNow (NOW)Nov 18, 2025
• SEC Form 4 at ServiceNow (NOW)Aug 19, 2025
• SEC Form 4 at ServiceNow (NOW)Jun 5, 2025
• SEC Form 4 at ServiceNow (NOW)Feb 14, 2025

The full history of Kevin Thomas Mcbride, Principal Accounting Officer is on the profile page.

How this filing works

• SEC Form 4
• Open-market purchase
• Rule 10b5-1 trading plans

Other disclosures at ServiceNow

• SEC Form 4Sep 1, 2026
• SEC Form 4Sep 1, 2026
• SEC Form 4Aug 31, 2026
• SEC Form 13F-HRAug 25, 2026
• SEC Form 13F-HRAug 25, 2026
• SEC Form 4Aug 17, 2026

Everything OQRO holds on this company is on its NOW page.