Mediaalpha (MAX): Director sold ~$40K

~$40K

Approx. value · 3,394 sh @ $11.92

786K

Holds after · shares reported

Traded

Oct 27, 2026

Filed

Oct 29, 2026

The story around this disclosure

Every dated public record OQRO holds about the company from 60 days before to 120 days after, oldest first. It shows what was going on; none of it is a stated reason for the trade.

1. Sep 2, 2026Company filing · Form 8-K · Executive change, Reg FDChanged a top executive or board member, and shared information with investors“On September 2, 2026, the Board of Directors (the “Board”) of MediaAlpha, Inc. (the “Company”) approved the appointment of Tigran Sinanyan as Chief Financial Officer and Treasurer, principal financial officer and principal accounting officer effective October 1, 2026.”
2. Sep 9, 2026Company filing · Form 8-K · Material agreementSigned an important agreement
3. Sep 21, 2026Insider · 1 personInsiders: 2 sales (~$81K)
4. Sep 22, 2026Insider · 1 personInsiders: 2 sales (~$83K)
5. Sep 25, 2026InsiderOfficer sold ~$28K of MAX shares in the open market
6. Oct 1, 2026Government · Federal Register proposed ruleRule on Impersonation of Government and Businesses
7. Oct 8, 2026InsiderDirector sold ~$241K of MAX shares in the open market
8. Oct 9, 2026InsiderDirector sold ~$22K of MAX shares in the open market
9. Oct 12, 2026Insider · 1 personInsiders: 2 sales (~$78K)
10. Oct 13, 2026Insider · 1 personInsiders: 2 sales (~$78K)
11. Oct 14, 2026Insider · 1 personInsiders: 2 sales (~$80K)
12. Oct 16, 2026InsiderOfficer sold ~$35K of MAX shares in the open market
13. Oct 19, 2026Insider · 2 peopleInsiders: 3 sales (~$242K)
14. Oct 20, 2026Insider · 1 personInsiders: 2 sales (~$108K)
15. Oct 21, 2026Insider · 1 personInsiders: 2 sales (~$107K)
16. Oct 26, 2026Insider · 1 personInsiders: 2 sales (~$109K)
17. Oct 27, 2026 · this disclosureInsiderDirector sold ~$40K of MAX shares in the open market

What came next

1. Oct 27, 2026InsiderDirector sold ~$98K of MAX shares in the open market
2. Oct 28, 2026Company filing · Form 8-K · ResultsReported its results
3. Oct 28, 2026Insider · 1 personInsiders: 2 sales (~$107K)
4. Oct 30, 20265% stakeWhite Mountains Insurance Group, Ltd. filed an activist stake (13D) of 35.1%
5. Oct 30, 2026InsiderOfficer sold ~$362K of MAX shares in the open market
6. Nov 2, 2026Insider · 3 peopleInsiders: 4 sales (~$5.2M)
7. Nov 3, 2026Insider · 2 peopleInsiders: 3 sales (~$4.6M)
8. Nov 4, 2026Insider · 3 peopleInsiders: 4 sales (~$80.3M)
9. Nov 5, 20265% stakeWhite Mountains Insurance Group, Ltd. filed an activist stake (13D) of 24.3%

How to read SEC Form 4

Form 4 is the filing that officers, directors and owners of more than 10% of a US-listed company must send to the SEC within two business days after they buy, sell or otherwise change their holding of the company's stock.

Full guide: What is an SEC Form 4?

What else is on file for Mediaalpha

For Mediaalpha, OQRO holds 50 insider filings (SEC Form 4 or Form 144) and 3 fund holdings reports (13F) dated in the last 90 days.

These are records OQRO holds, counted by their date, not a measure of how much trading took place. Routine paperwork such as option exercises and tax withholding is left out. Everything for the company is on its MAX page.

Other recent filings by Eugene Nonko, Director

• SEC Form 4 at Mediaalpha (MAX)Nov 5, 2026
• SEC Form 4 at Mediaalpha (MAX)Nov 5, 2026
• SEC Form 4 at Mediaalpha (MAX)Nov 5, 2026
• SEC Form 4 at Mediaalpha (MAX)Nov 5, 2026
• SEC Form 4 at Mediaalpha (MAX)Nov 5, 2026

The full history of Eugene Nonko, Director is on the profile page.

How this filing works

• SEC Form 4
• Open-market purchase
• Rule 10b5-1 trading plans

Other disclosures at Mediaalpha

• SEC Form 4Nov 6, 2026
• SEC Form 4Nov 5, 2026
• SEC Form 4Nov 5, 2026
• SEC Form 4Nov 5, 2026
• SEC Form 4Nov 5, 2026
• SEC Form 4Nov 5, 2026

Everything OQRO holds on this company is on its MAX page.