Insider trade

Chair sold ~$34.3M of KO shares in the open market

Traded Jul 28, 2026 · Filed Jul 30, 2026

Coca-ColaKO

~$34.3M
Approx. value · 381K sh @ $90.04: 123K
Holds after · shares reported: −2.4%
stock since the trade · S&P 500 +5.2%, $88.27 → $86.17 on Oct 6

Why it stands out

Coca-Cola's Chairman sold $34.3M of Coca-Cola shares. The filing says it was made under a pre-arranged trading plan.

Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell

View the official recordSEC Form 4 — Statement of Changes in Beneficial Ownership

All the details

Dates, kept separate

Transaction date: Jul 28, 2026
Reporting period: Not applicable
Filed with the SEC: Jul 30, 2026

Chair$1M+Pre-arranged plan referenced

Context

Classification

open market sale

Code S — open-market or private sale

Absolute commitment

~$34,319,637

Shares × reported transaction price

Timing vs results

on the day of results (Jul 28, 2026)

Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results

Price at the time

Closed at $88.27 on Jul 28, 2026, at its 52-week high, after a 7% rise over the previous 30 trading days

52-week range $65.67 (Sep 26, 2025) to $88.27 (Jul 28, 2026), 100% of the way up, from 251 adjusted closes. 30 trading days earlier: $82.62 on Jun 12, 2026. Describes the past only, not a forecast

Planned / mechanical clue

Footnote references a pre-arranged trading plan (Rule 10b5-1)

Only flagged when a footnote says so; never inferred

After it was reported

After	Stock	S&P 500	Difference
7 days	−0.6%	+3.5%	−4.1%
30 days	+1.2%	+2.7%	−1.4%

Past results only. Not a forecast.

Source receipt

Record ID: 0000021344-26-000156
Filed / recorded: Jul 30, 2026, 3:51 PM UTC
Added to OQRO: Oct 2, 2026, 3:52 AM UTC
Parser: form4-xml-v1
Data quality: Verified: identifiers matched exactly
Issuer: COCA COLA CO
Issuer CIK: 21344
Ticker: KO
Reporting person: James Quincey
Relationship: Director, Officer
Officer title: Chairman
Security: Common Stock, $.25 Par Value
Table: Non-derivative (Table I)
Transaction date: Jul 28, 2026
Transaction code: S
Shares / units: 381,140
Price per share: $90.04
Acquired / disposed: Disposed (D)
Shares owned after: 122,833
Ownership form: Direct
Amendment: No

Footnotes from the filing

The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on March 5, 2026.
The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $90.00 to $90.21. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price.