Insider trade

Director sold ~$850K of AVY shares in the open market

Traded Mar 12, 2026 · Filed Mar 13, 2026

~$850K
Approx. value · 4,979 sh @ $170.69: 205K
Holds after · shares reported: −1.5%
stock since the trade · S&P 500 +17.0%, $171.01 → $168.45 on Oct 6

Why it stands out

A Avery Dennison director sold $850K of Avery Dennison shares. The filing says it was made under a pre-arranged trading plan.

Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell

View the official recordSEC Form 4 — Statement of Changes in Beneficial Ownership

All the details

Dates, kept separate

Transaction date: Mar 12, 2026
Reporting period: Not applicable
Filed with the SEC: Mar 13, 2026

Director$500K–$1MPre-arranged plan referenced

Context

Classification

open market sale

Code S — open-market or private sale

Absolute commitment

~$849,863

Shares × reported transaction price

Timing vs results

36 days after results of Feb 4, 2026, 47 days before results of Apr 28, 2026

Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results

Price at the time

Closed at $171.01 on Mar 12, 2026, 9% above its 52-week low and 13% below its high, after an 8% drop over the previous 30 trading days

52-week range $157.49 (Oct 13, 2025) to $197.45 (Feb 24, 2026), 34% of the way up, from 251 adjusted closes. 30 trading days earlier: $184.87 on Jan 28, 2026. Describes the past only, not a forecast

Planned / mechanical clue

Footnote references a pre-arranged trading plan (Rule 10b5-1)

Only flagged when a footnote says so; never inferred

After it was reported

After	Stock	S&P 500	Difference
7 days	−4.1%	−2.0%	−2.1%
30 days	−2.3%	+4.6%	−6.9%
90 days	−7.0%	+12.8%	−19.9%
180 days	−0.6%	+13.7%	−14.3%

Past results only. Not a forecast.

Source receipt

Record ID: 0000008818-26-000066
Filed / recorded: Mar 13, 2026, 9:59 PM UTC
Added to OQRO: Oct 2, 2026, 12:27 PM UTC
Parser: form4-xml-v1
Data quality: Verified: identifiers matched exactly
Issuer: Avery Dennison Corp
Issuer CIK: 8818
Ticker: AVY
Reporting person: Mitchell R Butier
Relationship: Director
Security: Common Stock
Table: Non-derivative (Table I)
Transaction date: Mar 12, 2026
Transaction code: S
Shares / units: 4,979
Price per share: $170.69
Acquired / disposed: Disposed (D)
Shares owned after: 205,008
Ownership form: Direct
Amendment: No

Footnotes from the filing

The reported sale of shares occurred automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 24, 2025, which provides for the potential total sale of up to 113,000 shares.
Transaction executed in multiple trades at prices ranging from $170.135 - $171.105. The price reported reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer, or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected.

Around the same time

Mitchell R Butier (Director) sold ~$714K of Avery Dennison

Scheduled in advanceFiled 7mo ago

Mitchell R Butier (Director) sold ~$2.33M of Avery Dennison

Scheduled in advanceFiled 7mo ago

Mitchell R Butier (Director) sold ~$432K of Avery Dennison

Scheduled in advanceFiled 7mo ago