Insider trade

CEO sold ~$41K of EFX shares in the open market

Traded Oct 27, 2025 · Filed Oct 29, 2025

EquifaxEFX

~$41K
Reported value · 174 sh @ $233.8764: 171K
Holds after · shares reported: -39.0%
stock since the trade · S&P 500 +11.5%, $229.02 → $139.73 on Oct 1

Why it stands out

The boss of Equifax sold $41K of Equifax shares. It was planned long ago, so it says very little.

Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell

View the official recordSEC Form 4 — Statement of Changes in Beneficial Ownership

All the details

Dates, kept separate

Transaction date: Oct 27, 2025
Reporting period: Not applicable
Filed with the SEC: Oct 29, 2025

CEO$25K–$100KPre-arranged plan referenced

Context

Classification

open market sale

Code S — open-market or private sale

Absolute commitment

~$40,694

Shares × reported transaction price

Timing vs results

6 days after results of Oct 21, 2025, 100 days before results of Feb 4, 2026

Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results

Price at the time

Closed at $229.02 on Oct 27, 2025, 11% above its 52-week low and 18% below its high, after an 11% drop over the previous 30 trading days

52-week range $205.50 (Apr 8, 2025) to $280.54 (May 19, 2025), 31% of the way up, from 250 adjusted closes. 30 trading days earlier: $256.88 on Sep 15, 2025. Describes the past only, not a forecast

Planned / mechanical clue

Footnote references a pre-arranged trading plan (Rule 10b5-1)

Only flagged when a footnote says so; never inferred

After it was reported

After	Stock	S&P 500	Difference
7 days	-3.5%	-1.4%	-2.1%
30 days	-1.2%	+0.1%	-1.3%
90 days	-2.9%	+2.3%	-5.2%
180 days	-18.8%	+4.7%	-23.5%

Past results only. Not a forecast.

Source receipt

Record ID: 0001225208-25-008793
Filed / recorded: Oct 29, 2025, 8:09 PM UTC
Added to OQRO: Oct 2, 2026, 12:27 PM UTC
Parser: form4-xml-v1
Data quality: Verified: identifiers matched exactly
Issuer: EQUIFAX INC
Issuer CIK: 33185
Ticker: EFX
Reporting person: Mark W Begor
Relationship: Director, Officer
Officer title: CEO
Security: Common Stock
Table: Non-derivative (Table I)
Transaction date: Oct 27, 2025
Transaction code: S
Shares / units: 174
Price per share: $233.8764
Acquired / disposed: Disposed (D)
Shares owned after: 170,719
Ownership form: Direct
Amendment: No

Footnotes from the filing

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 11/14/2024.
The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $233.795 to $234.215, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.
Includes accrued dividend equivalent units for dividends reinvested in corresponding restricted stock units through the Company's last dividend payment date and 199 shares of common stock purchased pursuant to the Equifax Inc. 2020 Employee Stock Purchase Plan.