Insider trade

10% owner sold ~$15K of APPF shares in the open market

Traded Aug 7, 2026 · Filed Aug 10, 2026

Why it stands out

A big owner of AppFolio sold $15K of AppFolio shares. It was planned long ago, so it says very little.

Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell

View the official recordSEC Form 4 — Statement of Changes in Beneficial Ownership

All the details

10% ownerIndirect holding<$25KPre-arranged plan referenced

Classification

open market sale

Code S — open-market or private sale

Absolute commitment

~$15,185

Shares × reported transaction price

Timing vs results

15 days after results of Jul 23, 2026

Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results

Planned / mechanical clue

Footnote references a pre-arranged trading plan (Rule 10b5-1)

Only flagged when a footnote says so; never inferred

After	Stock	S&P 500	Difference
7 days	+0.5%	−0.4%	+0.9%
30 days	+1.4%	−1.6%	+3.0%

Past results only. Not a forecast.

Sales made pursuant to a 10b5-1 trading plan previously adopted by the Reporting Person on March 13, 2026.
This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $202.20 to $202.97, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Scheduled in advance6w ago

Scheduled in advance6w ago

Scheduled in advance6w ago