Insider trade

CEO sold ~$260K of BKNG shares in the open market

Traded Jan 15, 2026 · Filed Jan 16, 2026

Booking HoldingsBKNG

~$260K
Reported value · 50 sh @ $5,190.414: 20K
Holds after · shares reported: -22.8%
stock since the trade · S&P 500 +10.4%, $207.7224 → $160.28 on Oct 1

Why it stands out

The boss of Booking Holdings sold $260K of Booking Holdings shares. It was planned long ago, so it says very little.

Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell

View the official recordSEC Form 4 — Statement of Changes in Beneficial Ownership

All the details

Dates, kept separate

Transaction date: Jan 15, 2026
Reporting period: Not applicable
Filed with the SEC: Jan 16, 2026

CEO$100K–$500KPre-arranged plan referenced

Context

Classification

open market sale

Code S — open-market or private sale

Absolute commitment

~$259,521

Shares × reported transaction price

Timing vs results

79 days after results of Oct 28, 2025, 34 days before results of Feb 18, 2026

Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results

Price at the time

Closed at $207.7224 on Jan 15, 2026, 25% above its 52-week low and 11% below its high, after a 1% rise over the previous 30 trading days

52-week range $166.566 (Apr 8, 2025) to $232.6368 (Jul 7, 2025), 62% of the way up, from 251 adjusted closes. 30 trading days earlier: $205.4028 on Dec 2, 2025. Describes the past only, not a forecast

Planned / mechanical clue

Footnote references a pre-arranged trading plan (Rule 10b5-1)

Only flagged when a footnote says so; never inferred

After it was reported

After	Stock	S&P 500	Difference
7 days	+2.5%	+2.6%	-0.1%
30 days	-20.3%	+1.0%	-21.3%
90 days	-4.5%	+4.6%	-9.1%
180 days	-10.8%	+9.5%	-20.3%

Past results only. Not a forecast.

Source receipt

Record ID: 0001516908-26-000003
Filed / recorded: Jan 16, 2026, 9:25 PM UTC
Added to OQRO: Oct 2, 2026, 12:27 PM UTC
Parser: form4-xml-v1
Data quality: Verified: identifiers matched exactly
Issuer: Booking Holdings Inc.
Issuer CIK: 1075531
Ticker: BKNG
Reporting person: Glenn D Fogel
Relationship: Director, Officer
Officer title: CEO AND PRESIDENT
Security: Common Stock
Table: Non-derivative (Table I)
Transaction date: Jan 15, 2026
Transaction code: S
Shares / units: 50
Price per share: $5,190.414
Acquired / disposed: Disposed (D)
Shares owned after: 19,745
Ownership form: Direct
Amendment: No

Footnotes from the filing

The 10b5-1(c) sales plan was adopted on December 9, 2024.
Represents the weighted average sales price. The range of prices received for the reported transactions was $5,190.20 - $5,190.74. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

Around the same time

Director sold ~$10K of Booking Holdings

Scheduled in advance8mo ago

Director sold ~$10K of Booking Holdings

Scheduled in advance8mo ago

Director sold ~$15K of Booking Holdings

Scheduled in advance8mo ago

Why it stands out

Dates, kept separate

Context

After it was reported

Source receipt

Footnotes from the filing

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