Insider trade

CEO sold ~$1.71M of WSM shares in the open market

Traded Sep 16, 2026 · Filed Sep 18, 2026

~$1.71M
Reported value · 7,734 sh @ $221.18: 868K
Holds after · shares reported: +7.0%
stock since the trade · S&P 500 +1.3%, $218.20 → $233.39 on Oct 1

Why it stands out

The boss of Williams-Sonoma, Inc. sold $1.71M of Williams-Sonoma, Inc. shares. It was planned long ago, so it says very little.

Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell

View the official recordSEC Form 4 — Statement of Changes in Beneficial Ownership

All the details

Dates, kept separate

Transaction date: Sep 16, 2026
Reporting period: Not applicable
Filed with the SEC: Sep 18, 2026

CEO$1M+Pre-arranged plan referenced

Context

Classification

open market sale

Code S — open-market or private sale

Absolute commitment

~$1,710,606

Shares × reported transaction price

Timing vs results

21 days after results of Aug 26, 2026

Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results

Price at the time

Closed at $218.20 on Sep 16, 2026, 29% above its 52-week low and 13% below its high, after a 12% drop over the previous 30 trading days

52-week range $168.64 (May 15, 2026) to $251.78 (Aug 7, 2026), 60% of the way up, from 251 adjusted closes. 30 trading days earlier: $248.88 on Aug 4, 2026. Describes the past only, not a forecast

Planned / mechanical clue

Footnote references a pre-arranged trading plan (Rule 10b5-1)

Only flagged when a footnote says so; never inferred

After it was reported

After	Stock	S&P 500	Difference
7 days	+1.7%	-1.0%	+2.7%

Past results only. Not a forecast.

Source receipt

Record ID: 0000719955-26-000212
Filed / recorded: Sep 18, 2026, 10:04 PM UTC
Added to OQRO: Oct 2, 2026, 12:29 PM UTC
Parser: form4-xml-v1
Data quality: Verified: identifiers matched exactly
Issuer: WILLIAMS SONOMA INC
Issuer CIK: 719955
Ticker: WSM
Reporting person: Laura Alber
Relationship: Director, Officer
Officer title: PRESIDENT & CEO
Security: Common Stock
Table: Non-derivative (Table I)
Transaction date: Sep 16, 2026
Transaction code: S
Shares / units: 7,734
Price per share: $221.18
Acquired / disposed: Disposed (D)
Shares owned after: 867,512
Ownership form: Direct
Amendment: No

Footnotes from the filing

Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 2, 2025.
Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $220.70 to $221.68. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Around the same time

CFO sold ~$127K of Williams-Sonoma, Inc.

Scheduled in advance3w ago

CFO sold ~$88K of Williams-Sonoma, Inc.

Scheduled in advance3w ago

CFO sold ~$44K of Williams-Sonoma, Inc.

Scheduled in advance3w ago