Insider trade

CEO sold ~$314K of CRM shares in the open market

Traded Oct 28, 2025 · Filed Oct 29, 2025

SalesforceCRM

~$314K
Reported value · 1,216 sh @ $257.8767: 11.9M
Holds after · shares reported: -6.9%
stock since the trade · S&P 500 +11.2%, $254.26 → $236.69 on Oct 1

Why it stands out

The boss of Salesforce sold $314K of Salesforce shares. It was planned long ago, so it says very little.

Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell

View the official recordSEC Form 4 — Statement of Changes in Beneficial Ownership

All the details

Dates, kept separate

Transaction date: Oct 28, 2025
Reporting period: Not applicable
Filed with the SEC: Oct 29, 2025

CEO$100K–$500KPre-arranged plan referenced

Context

Classification

open market sale

Code S — open-market or private sale

Absolute commitment

~$313,578

Shares × reported transaction price

Timing vs results

55 days after results of Sep 3, 2025, 36 days before results of Dec 3, 2025

Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results

Price at the time

Closed at $254.26 on Oct 28, 2025, 10% above its 52-week low and 31% below its high, after a 6% rise over the previous 30 trading days

52-week range $231.66 (Aug 12, 2025) to $367.87 (Dec 4, 2024), 17% of the way up, from 250 adjusted closes. 30 trading days earlier: $239.31 on Sep 16, 2025. Describes the past only, not a forecast

Layoff notice nearby

A WARN layoff notice covering 262 workers was filed in California on September 2, 2025.

From the official state WARN list, 56 days before the trade; 1 more notice by the company within 60 days. Shown for timing only; the two filings are separate

Planned / mechanical clue

Footnote references a pre-arranged trading plan (Rule 10b5-1)

Only flagged when a footnote says so; never inferred

After it was reported

After	Stock	S&P 500	Difference
7 days	-6.8%	-1.4%	-5.4%
30 days	-9.3%	+0.1%	-9.3%
90 days	-11.2%	+2.3%	-13.5%
180 days	-29.4%	+4.7%	-34.0%

Past results only. Not a forecast.

Source receipt

Record ID: 0001108524-25-000195
Filed / recorded: Oct 29, 2025, 9:36 PM UTC
Added to OQRO: Oct 2, 2026, 3:52 AM UTC
Parser: form4-xml-v1
Data quality: Verified: identifiers matched exactly
Issuer: Salesforce, Inc.
Issuer CIK: 1108524
Ticker: CRM
Reporting person: Marc Benioff
Relationship: Director, Officer
Officer title: Chair and CEO
Security: Common Stock
Table: Non-derivative (Table I)
Transaction date: Oct 28, 2025
Transaction code: S
Shares / units: 1,216
Price per share: $257.8767
Acquired / disposed: Disposed (D)
Shares owned after: 11,911,715
Ownership form: Direct
Amendment: No

Footnotes from the filing

As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.
Weighted average price. These shares were sold in multiple transactions at prices ranging from $257.3171 to $258.2993 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.

Around the same time

11mo ago

274Shares

Derivative exercise or conversion — not an open-market buy.

Why it stands out Official record

11mo ago

274Derivative units

Derivative exercise or conversion — not an open-market buy.

Why it stands out Official record

11mo ago

274Shares

Derivative exercise or conversion — not an open-market buy.

Why it stands out Official record