Compensation award — excluded from discretionary-purchase analysis.
Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell
View the official recordSEC Form 4 — Statement of Changes in Beneficial OwnershipAll the details
Dates, kept separate
Transaction date
Mar 10, 2026
Reporting period
Not applicable
Filed with the SEC
Mar 12, 2026
ChairGrant / award
Context
Classification
grant award
Code A — grant or award
Planned / mechanical clue
Footnote references vesting of compensation awards
Only flagged when a footnote says so; never inferred
Source receipt
Record ID
0001192482-26-000185
Filed / recorded
Mar 12, 2026, 8:00 PM UTC
Added to OQRO
Oct 6, 2026, 7:59 PM UTC
Parser
form4-xml-v2
Data quality
Verified: identifiers matched exactly
Issuer
LAMAR ADVERTISING CO/NEW
Issuer CIK
1090425
Ticker
LAMR
Reporting person
Kevin P Jr Reilly
Relationship
Director, Officer, 10% owner
Officer title
Executive Chairman
Security
LTIP Units
Table
Derivative (Table II)
Transaction date
Mar 10, 2026
Transaction code
A
Shares / units
26,400
Price per share
$0.00
Acquired / disposed
Acquired (A)
Shares owned after
26,400
Ownership form
Direct
Amendment
No
Footnotes from the filing
These LTIP Units ("LTIP Units") of Lamar Advertising Limited Partnership (the "OP"), the operating partnership of Lamar Advertising Company ("Lamar"), were issued under Lamar's 1996 Equity Incentive Plan, as amended. LTIP Units are a class of units of the OP that, following the occurrence of certain events and upon vesting, convert automatically into an equivalent number of common partnership units of the OP ("Common Units"). Common Units are redeemable by the holder for cash or Class A common stock of Lamar on a one-for-one basis, at Lamar's election.
These LTIP Units are subject to forfeiture based on the achievement of financial performance goals by Lamar, and will vest upon certification of Lamar's financial results for 2026, expected to occur in February 2027, subject to the reporting person's continued employment at Lamar and the discretion of the Compensation Committee. The number of LTIP Units issued is the maximum number achievable by such reporting person and represents achievement of financial performance goals at 120% of target.
