Insider trade

CEO sold ~$196K of CRM shares in the open market

Traded Oct 31, 2025 · Filed Nov 4, 2025

SalesforceCRM

~$196K
Reported value · 764 sh @ $257.0196: 11.9M
Holds after · shares reported: -9.1%
stock since the trade · S&P 500 +12.0%, $260.41 → $236.69 on Oct 1

Why it stands out

The boss of Salesforce sold $196K of Salesforce shares. It was planned long ago, so it says very little.

Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell

View the official recordSEC Form 4 — Statement of Changes in Beneficial Ownership

All the details

Dates, kept separate

Transaction date: Oct 31, 2025
Reporting period: Not applicable
Filed with the SEC: Nov 4, 2025

CEO$100K–$500KPre-arranged plan referenced

Context

Classification

open market sale

Code S — open-market or private sale

Absolute commitment

~$196,363

Shares × reported transaction price

Timing vs results

58 days after results of Sep 3, 2025, 33 days before results of Dec 3, 2025

Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results

Price at the time

Closed at $260.41 on Oct 31, 2025, 12% above its 52-week low and 29% below its high, after a 5% rise over the previous 30 trading days

52-week range $231.66 (Aug 12, 2025) to $367.87 (Dec 4, 2024), 21% of the way up, from 250 adjusted closes. 30 trading days earlier: $247.09 on Sep 19, 2025. Describes the past only, not a forecast

Layoff notice nearby

A WARN layoff notice covering 262 workers was filed in California on September 2, 2025.

From the official state WARN list, 59 days before the trade; 1 more notice by the company within 60 days. Shown for timing only; the two filings are separate

Planned / mechanical clue

Footnote references a pre-arranged trading plan (Rule 10b5-1)

Only flagged when a footnote says so; never inferred

After it was reported

After	Stock	S&P 500	Difference
7 days	-3.9%	+1.1%	-5.1%
30 days	-2.7%	+1.4%	-4.1%
90 days	-17.1%	+3.0%	-20.1%
180 days	-27.1%	+6.3%	-33.4%

Past results only. Not a forecast.

Source receipt

Record ID: 0001108524-25-000201
Filed / recorded: Nov 4, 2025, 12:13 AM UTC
Added to OQRO: Oct 2, 2026, 3:52 AM UTC
Parser: form4-xml-v1
Data quality: Verified: identifiers matched exactly
Issuer: Salesforce, Inc.
Issuer CIK: 1108524
Ticker: CRM
Reporting person: Marc Benioff
Relationship: Director, Officer
Officer title: Chair and CEO
Security: Common Stock
Table: Non-derivative (Table I)
Transaction date: Oct 31, 2025
Transaction code: S
Shares / units: 764
Price per share: $257.0196
Acquired / disposed: Disposed (D)
Shares owned after: 11,912,720
Ownership form: Direct
Amendment: No

Footnotes from the filing

As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025.
Weighted average price. These shares were sold in multiple transactions at prices ranging from $256.5900 to $257.5500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust.