Routine share withholding; mechanical by default.
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Traded Nov 17, 2025 · Filed Nov 19, 2025
The boss of AppFolio sold $215K of AppFolio shares. It was planned long ago, so it says very little.
Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell
open market sale
Code S — open-market or private sale
~$214,998
Shares × reported transaction price
18 days after results of Oct 30, 2025, 73 days before results of Jan 29, 2026
Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results
Footnote references a pre-arranged trading plan (Rule 10b5-1)
Only flagged when a footnote says so; never inferred
| After | Stock | S&P 500 | Difference |
|---|---|---|---|
| 7 days | +3.1% | +4.7% | −1.6% |
| 30 days | +6.7% | +5.0% | +1.8% |
| 90 days | −20.1% | +5.2% | −25.3% |
| 180 days | −27.8% | +12.4% | −40.2% |
Past results only. Not a forecast.
Routine share withholding; mechanical by default.
The money chief of AppFolio sold $118K of AppFolio shares. Nobody planned it ahead of time.
Derivative exercise or conversion — not an open-market buy.